Something Clever

Ok, so if someone is going to get serious about doing graphic design and they want to start their own company they need to have a company name. Well, that was obvious, you might be thinking, but coming up with a company name and good logo that works for it are two very difficult tasks. I am currently working on a logo for a potential company called "Something Clever". Here are a few ideas that I had for the logo. Rather, it is all the same design just different color schemes. I have not settled on this as the final design nor am I saying that this design is complete, it is just an idea.


The last color scheme is too dark because the computer I was working on did not have the screen calibrated properly. I was trying to go for a dark green, just not that dark. I am trying a simplistic approach to this logo because oftentimes things can end up being over-designed and look bad even though certain elements were good. I may update with some new pictures of the logo process as it continues.